Isadora Dantas

I’m very fond of these projects that consists in basically just being kind to others without expecting too much from it. We can see this initiative in examples like SpreadKindness.com, Operation Beautiful, PostSecret, You look great today and etc. Personally, when I think about the impact I would like to have with my thesis, I would love to know that I helped people to feel better about themselves and the world around them.

These are some questions that I might have:

- How stimulate people to experience the environment around them?
- How to lead people to interact with others?
- Can the digital media be used to explore the physical world?
- What is the boundary between intromission and persuasion?
- Can we raise emotions in people we are not related to?
- What an initiative should have to make people interact?

Thinking about it, I decided to use my first prototype to test if players would be interested in participating in a campaign that they would be randomly chosen.

1) I came with simple ten sentences for what you could call a joyful life (from hugging and being nice to others to searching for the beauty around you). I put all of them in a blog, relating each one with a picture

3 hugs per day

2) Then I wrote 20 postcards with these messages, with an envelope written nothing else than “MESSAGE FOR YOU”. Inside, there would be instructions about what to do. I just wanted to test if people that found them would connect to the blog and post where did they found that, so I could keep the track of where these cards have been. I know that participating is one of the hardest things in this kind of game.

3) So During this weekend I spread them all over Rio de Janeiro, expecting someone to comment or at least visit the website. But to be honest, the only two visits that I got were mine.

This experience made me raise more questions, like:

- What is the most effective way to reach people?
- How to lead strangers to fight/ support the same cause as you?
- What would be the right/ effective message?
- is it really true that these things only happen in movies? is it too naive to pursue something like that?

I wasn’t sure about how do companies send that periodical newsletter, but I was interested in figure out how to do that. So I tested two applications that allows you to do that:

Mailchimp and Constant Contact

One of the things that I really liked to learn last semester was Flash. At the Web Media 1 we were more focused on the time line than the Action Script, which provides us with a good knowledge to develop websites. So I decided to put it in practice and try to create a website from scratch. Here are the screen shots of the development so far:

I am also collaborating with Joe Laquinte to develop a digital game for a single player. It happens in space and it’s first goal is to explore the feeling of loneliness and the fragility of relationships.

This is the presentation with our first proposal:

And here you can find updates of the project:

Gravity Game

Although I may not pursue a carrear as a motionographer, I decided that it would be nice to have a piece gathering my works and playing with my logo. So, this is my reel:

Michelle Obama opened a contest for education games to teach kids nutritional facts and help fighting the obesity. Lien, Clay, Mike and Mimi were participating and I help them with the illustrations.

Here is the demo: